6 – The Client Experience: The Times They Are a Changin’

We all know the Baby Boomers and Generation X, but both of these groups are dwarfed by that cohort that arrived between the early 80’s and Y2K, I’m talking about 82 million Millennials.

The number of people from 15 – 34 living at home has grown dramatically, the unmarried couples are increasing and the birth-rate has dropped. But as the economy continues to improve, all that pent-up household formation will explode – and we want to be ready.

ROOST Real Estate Company was founded by a baby boomer with the help of a Gen-X branding expert as a brand that would resonate with young and old alike, but aims primarily at the future market of Millennials and Generation Z.

When it comes to buying or renting a place of their own, Millennials don’t want to be told what to do, but they don’t want to make a mistake either. They want a collaboration – to be delighted and at the center of every experience.

And they expect everything to function like an app ; they value seamless and smooth experiences that ‘just work’. 

They value pricing transparency and don’t love to barter. They do not tolerate pricing that is vague, aggressive sales techniques, or an absence of technology. They expect every experience to be like shopping with Amazon Prime: clear, easy, dependable and hassle-free.

Hence popularity of Zillow and their Zestimates. Also, to them, over-pricing a home with room to negotiate is no longer the best strategy. 

All of these challenges present tremendous opportunities. We have to adapt or die. The average Realtor is 53 years old, so we must bridge that generation gap! 

In the immortal words of one of the greatest baby boomers who ever lived, Bob Dylan, “The times they are a changin’.” 

Our tag-line is “For the way you want to live today.” We serve our client from their first apartment, through their first home purchase, real estate investments and all the way to their retirement villa on the beach. 

We position our brand to be Smart, Passionate, Approachable, and Supportive. We simplify the complexities of renting, buying, and investing. We value transparency, authenticity, and collaboration, just like our target clients. We don’t hide our cards or play it cool. We prefer to be understood and accessible so that our clients feel safe and informed to make good real estate decisions.

We provide each client with a positive brand experience that brings them (and their referrals) back time and time again. 

Next week, let’s talk Property Management – because it’s a real Point of Differentiation

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